About me
I find inspiration in people and art.
A product designer in London who came to design from psychology, with a background in illustration and graphic design.
My journey into digital design began with a fascination for the human mind. Psychology taught me how people think and feel; design gave me a way to act on it.
01 Where it started
While studying BSc Psychology at Coventry University, I ran a study on how social media videos affect anxiety. Using physical and psychological measurements, including an ECG, I found that many people have become desensitised to the negative and harmful content they see on social media.
That finding sparked my interest in UX/UI design.
02 The turning point
The turning point came when I realised I could combine my psychological insight with creative design. That realisation fuelled a passion for crafting meaningful digital interactions, and I moved from psychology into UX/UI design through courses and workshops.
03 In practice
A significant project with the UX agency Designit was a loyalty app for Cenomi Group in Saudi Arabia, with cultural and religious values embedded in the design. We brainstormed, sketched and prototyped, using gamification to make the app engaging and rewarding, and after numerous iterations and rounds of user testing chose the design that best brought together fun, usability and cultural relevance.
Rolling it out brought technical hurdles and cultural sensitivities, and the team navigated both to a smooth launch. The app rewards members for exploring shopping centres across Saudi Arabia, and it strengthened the connection between Cenomi and its customers.
04 What I believe
Seeing the positive impact on people’s lives reaffirmed my belief in the power of thoughtful, user-centred design to create meaningful, impactful experiences.